An Introduction to the Three Biggest Pay Per Click Platforms

18015 Pay Per Click

  Pay Per Click has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are […]

Advanced Bing Ads

18010 Advanced Bing Ads

There are numerous advanced bing ads features and options you can tweak in order to get the very most out of your ads and these can make a big difference to your campaigns and your profits. For example… Negative Keywords Negative keywords allow you to add keywords you want to ensure don’t bring up your […]

Why SEO for Bing Matters

18006 SEO for Bing

So now you know how to run a Bing ads campaign and you know why you should be running a Bing ads campaign more important. But this doesn’t mean you’re done with Bing. Not by a long shot – because you can still get more out of it by thinking about SEO as well. SEO for […]

Getting Started With Bing Ads

18008 Bing Ads

So now you know precisely what Bing Ads is, why it matters and how it works. You also know how to create a PPC campaign generally and you know how to select the right keywords etc. What’s left? Oh yes, actually getting started and creating some ad campaigns! And with that in mind, let’s launch […]

Creating a Great PPC Campaign

18011 PPC

As you can see then, PPC works a little bit different from ‘traditional’ advertising in magazines and on TV. You are no longer paying for a single advert and nor are you paying for exposure. Instead, you are paying directly for clicks and that means you need to think about things a little differently. The […]

How Bing Ads (And PPC) Work

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At the most basic level, Bing Ads work like Google AdWords. So if you’re familiar with the concept of PPC in general, you can probably skip over some of this article. Essentially, PPC ads are ‘Pay Per Click’ ads. That means that you will literally be paying per click – paying for each person who […]

Your Master Guide to SEO for Bing

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for Bing is a little bit like that slightly slow friend that you had in school who didn’t really understand jokes. Or to put it another way: as an , Bing is probably somewhere on the spectrum. Yes. Taking things too literally is one of the most common criticisms levelled at Bing and that’s because […]