Why you should never use Instapage

0002 InstaPage Facebook

Table of Contents Instapage is a popular landing page building and optimization tool that is widely used by businesses and marketers. However, it may not be the best fit for every user. In this article, we will discuss several reasons why some users may want to avoid using Instapage, such as limited customization options, high […]

How To Improve Your Email List Building?

0009 Email Marketing Facebook

Table of Contents In today’s digital age, building a robust email list is a crucial aspect of any successful marketing strategy. An email list not only allows businesses to directly communicate with their target audience but also serves as a valuable asset for driving engagement, conversions, and long-term customer loyalty. However, many businesses struggle with […]

10 important tips for running a successful Shopify store in 2022

10 important tips for running a successful Shopify store in 2022

Table of Contents The History of Shopify Shopify is one of the most robust and user-friendly e-commerce platforms on the market today. It is easy to set up an account with Shopify, upload your products and set up your store so that you can begin selling right away. Plus, Shopify offers very reasonable prices and […]

Top 8 reasons why you must use GetResponse!


What is GetResponse? It is all-in-one marketing software solution to grow your audience, engage with customers, sell your knowledge or boost online sales. No matter who you are, GetResponse has personalized tools for you.   REASON #1) Email Marketing It’s very easy to build beautiful emails using the drag-and-drop email creator. GetResponse lets you design […]

Marketing Iceberg Handbook

Marketing Iceberg

Introduction This handbook explores how data scientists, using data mining and data harvesting to penetrate our minds, and in the process gain deep insights into our psychological behaviour. These data scientists use our mind’s conscious and unconscious domains to influence our thought processes, compelling us to make decisions without even knowing it. This approach is […]

Benefits of Email Marketing

0010 Email Marketing Facebook

Table of Contents What Is Email Marketing? Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use […]

How to Conquer On-Page SEO

0008 On Page SEO Facebook

Regardless of all the changes that have happened, it’s still possible to separate our into largely “ON-PAGE ” and “OFF-PAGE “. On-page , of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content and it begins with having a stronger […]

A/B Testing with Google Analytics

0007 Testing With Google Analytics Facebook

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over […]

Lead Generation Campaigns Used to Improve Business Marketing and Outcomes

0006 Lead Generation Facebook

Lead generation is a part of integrated marketing wherein one activity leads to another in a coordinated and effortless way. It begins with the core or central database. This database is constantly updated, improved, and used to determine the next marketing move. At the same time, it is used as a fallback option for reviewing changes […]

How to build a Website

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I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those […]