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How To Improve Your Email List Building?

Table of Contents In today’s digital age, building a robust email list is a crucial aspect of any successful marketing strategy. An email list not only allows businesses to directly communicate with their target audience but also serves as a valuable asset for driving engagement, conversions, and long-term customer loyalty. However, many businesses struggle with...

Top 8 reasons why you must use GetResponse!

What is GetResponse? It is all-in-one marketing software solution to grow your audience, engage with customers, sell your knowledge or boost online sales. No matter who you are, GetResponse has personalized tools for you.   REASON #1) Email Marketing It’s very easy to build beautiful emails using the drag-and-drop email creator. GetResponse lets you design...

Marketing Iceberg Handbook

Introduction This handbook explores how data scientists, using data mining and data harvesting to penetrate our minds, and in the process gain deep insights into our psychological behaviour. These data scientists use our mind’s conscious and unconscious domains to influence our thought processes, compelling us to make decisions without even knowing it. This approach is...

Benefits of Email Marketing

Table of Contents What Is Email Marketing? Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use...

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over...

How to build a Website

I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those...

4 Simple Yet Effective Tricks To Increasing Website Sales

An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you...