Table of Contents In today’s digital age, building a robust email list is a crucial aspect of any successful marketing strategy. An email list not only allows businesses to directly communicate with their target audience but also serves as a valuable asset for driving engagement, conversions, and long-term customer loyalty. However, many businesses struggle with...
Table of Contents The History of Shopify Shopify is one of the most robust and user-friendly e-commerce platforms on the market today. It is easy to set up an account with Shopify, upload your products and set up your store so that you can begin selling right away. Plus, Shopify offers very reasonable prices and...
What is GetResponse? It is all-in-one marketing software solution to grow your audience, engage with customers, sell your knowledge or boost online sales. No matter who you are, GetResponse has personalized tools for you. REASON #1) Email Marketing It’s very easy to build beautiful emails using the drag-and-drop email creator. GetResponse lets you design...
Introduction This handbook explores how data scientists, using data mining and data harvesting to penetrate our minds, and in the process gain deep insights into our psychological behaviour. These data scientists use our mind’s conscious and unconscious domains to influence our thought processes, compelling us to make decisions without even knowing it. This approach is...
Table of Contents What Is Email Marketing? Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use...
Regardless of all the changes that have happened, it’s still possible to separate our into largely “ON-PAGE ” and “OFF-PAGE “. On-page , of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content and it begins with having a stronger...
A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over...