A/B Testing with Google Analytics
A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over […]
How to build a Website
I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those […]
An Affordable Website Does Not Mean a Cheap Web Design
For some ventures, especially ones that are just starting out in the United Arab Emirates, it’s not that easy to find affordable web design. Dubai, for example, is a city that is home to a lot of online businesses that need this kind of service. The design of a web site is crucial in presenting […]
How To Optimize Your Landing Page
Landing pages are the foundation of great inbound marketing strategies. These pages literally serve as the location of your prospect “land” on your website. If you are trying to generate new leads or sell products online, landing pages are the place to that happen. And in a world where the average attention span online is […]