Once you have gone through the process of making a Facebook page for your company or brand, you are going to want to create a Facebook advertisement to get more traffic to the page itself. Luckily, Facebook has its own built-in ad making program, so sponsoring your Facebook page is nothing short of easy....
Facebook Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 –...
In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are...
What is LinkedIn? LinkedIn Advertising is a business-oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking. The key aspect that...
Pay Per Click has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are...
There are numerous advanced bing ads features and options you can tweak in order to get the very most out of your ads and these can make a big difference to your campaigns and your profits. For example… Negative Keywords Negative keywords allow you to add keywords you want to ensure don’t bring up your...
At the most basic level, Bing Ads work like Google AdWords. So if you’re familiar with the concept of PPC in general, you can probably skip over some of this article. Essentially, PPC ads are ‘Pay Per Click’ ads. That means that you will literally be paying per click – paying for each person who...