For posting social media marketing content to sites like Instagram, it can really pay to learn how to create great quality photos. That means you should be able to create photos that tell a story, sell a dream and make people instantly want to click on them and open them from the thumbnail alone.
A good starting tip is, of course, to invest in a better camera. This is going to instantly give you much better-looking shots and also create more options as you can take photos in lower light, or adjust things such as the focus so that you can blur out the background. All these things will help you to build a bigger audience while also creating a more professional look and feel for your social media accounts that will bring in more followers.
Some more tips:
- Think about lighting – Rembrandt lighting is best which means that you’re lighting your subjects from the side rather than head-on which creates ‘flat lighting’
- Think about composition – Your images should have a sense of depth, which can be achieved by having elements in the foreground, middle ground, and background. Another tip is to have something that leads from the foreground to the background, such as a pavement or a road.
- Tell a story – Don’t always make your subject obvious. Instead of taking a photo of a party, try photographing the aftermath of the party, or an empty glass with confetti around it. This tells the audience more and creates a much more artistic shot.
All this can be a lot of work and especially when you consider that you’re trying to get your content onto all those different social media accounts and keep up regular posting. It’s for these reasons that it can be a good idea to automate some of the processes by using tools like IFTTT (If This Then That) or Hootsuite.
These allow you to schedule posts, or to post the same message to multiple different accounts at once rather than just the one. That means that you’ll never go a long period with no new posts on your sites, but it’s not an excuse not to ever engage with your visitors manually or to create your own content from scratch.
Cultivate True Fans
All of this should be practiced with a single end in mind: to create not just social media followers but true fans. Your aim is to make people passionate about your brand. Don’t think about quantity, think about quality.
In turn, you’ll get a higher quality of people who appreciate the work you’re putting in your original and unique content and your clear vision. And as the article of the same name says, all you really need is 1,000 true fans and you’ll find that your brand grows exponentially from there!