Landing pages often serve as one of the first points of interaction between your company and potential buyers. Because first impressions can make or break the sale, its vital that your landing page optimization and test strategy works to funnel visitors toward the conversion action. While many companies base their landing page design on what...
A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; Generating a sale of a specific product or service Capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all...
If you wish to run the best SEO campaign possible, you ought to be focused on a couple of chief factors. One may show up well by emphasizing only one or two of the following considerations, but in the long term the success will be much better and stay longer if all of the three...
Do your landing page convert as well as you would like it to? Are your conversions keeping up with your online sales goals? If not, then it’s time to take a hard look at optimizing your landing pages through the lens of testing. Landing page testing enables you to determine which elements of your landing...
Internet marketing is truly amazing and the lifeblood of many businesses today but if you want to really get the most out of your website sales you should definitely consider adding live chat services. The one thing that websites lack is personal contact but that is no longer the case when you shore up your...
Search Engine Optimization is essentially the process of making sure that your website ranks as highly as possible in the various different search engines. Any website has to focus its attention on SEO if they want to be successful and without a proper strategy, it is going to be extremely difficult to battle with your...
Once you have gone through the process of making a Facebook page for your company or brand, you are going to want to create a Facebook advertisement to get more traffic to the page itself. Luckily, Facebook has its own built-in ad making program, so sponsoring your Facebook page is nothing short of easy....
Facebook Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 –...
In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are...
What is LinkedIn? LinkedIn Advertising is a business-oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking. The key aspect that...