Table of Contents In today’s digital age, building a robust email list is a crucial aspect of any successful marketing strategy. An email list not only allows businesses to directly communicate with their target audience but also serves as a valuable asset for driving engagement, conversions, and long-term customer loyalty. However, many businesses struggle with...
Introduction This handbook explores how data scientists, using data mining and data harvesting to penetrate our minds, and in the process gain deep insights into our psychological behaviour. These data scientists use our mind’s conscious and unconscious domains to influence our thought processes, compelling us to make decisions without even knowing it. This approach is...
Table of Contents What Is Email Marketing? Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use...
Regardless of all the changes that have happened, it’s still possible to separate our into largely “ON-PAGE ” and “OFF-PAGE “. On-page , of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content and it begins with having a stronger...
A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over...
Lead generation is a part of integrated marketing wherein one activity leads to another in a coordinated and effortless way. It begins with the core or central database. This database is constantly updated, improved, and used to determine the next marketing move. At the same time, it is used as a fallback option for reviewing changes...
I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those...
An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you...
Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise: Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status...
Landing pages are the foundation of great inbound marketing strategies. These pages literally serve as the location of your prospect “land” on your website. If you are trying to generate new leads or sell products online, landing pages are the place to that happen. And in a world where the average attention span online is...