I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those...
An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you...
Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise: Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status...
There are hundreds, if not thousands, of online web hosting businesses seeking your business. Since so many exist, it is important to gain a good understanding of the features you should look for when choosing a web host. Here are the areas to consider. Any provider you choose for your website should be reliable and...
Landing pages are the foundation of great inbound marketing strategies. These pages literally serve as the location of your prospect “land” on your website. If you are trying to generate new leads or sell products online, landing pages are the place to that happen. And in a world where the average attention span online is...
With all the benefits the internet world has to offer several websites are launched every month to compete and capture the market share which much just desire for. Some get to the mark where their business objectives are met beyond survival while for some it is the fight between existence and survival. A good reason...
Landing pages often serve as one of the first points of interaction between your company and potential buyers. Because first impressions can make or break the sale, its vital that your landing page optimization and test strategy works to funnel visitors toward the conversion action. While many companies base their landing page design on what...
A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; Generating a sale of a specific product or service Capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all...
If you wish to run the best SEO campaign possible, you ought to be focused on a couple of chief factors. One may show up well by emphasizing only one or two of the following considerations, but in the long term the success will be much better and stay longer if all of the three...
Do your landing page convert as well as you would like it to? Are your conversions keeping up with your online sales goals? If not, then it’s time to take a hard look at optimizing your landing pages through the lens of testing. Landing page testing enables you to determine which elements of your landing...